Program

Bridging the Gap Between Recruitment and Compliance

DirectEmployers 2015 Annual Meeting and Conference (DEAM15) will focus on bridging the gap between OFCCP compliance and recruitment professionals, while working to foster continued collaboration and understanding of the challenges each face. For more in-depth learning opportunities, attend one of our pre-conference workshops dedicated to OFCCP compliance or recruitment marketing.

Below you'll find the DirectEmployers Annual Meeting & Conference program. The DEAM15 program committee reserves the right to make changes at any time.

View PDF program »


Thursday • May 14, 2015

General
8:30 am – 9:30 am
Session G3

presenterMichael Goldberg
American Heart Association
presenterCandee Chambers
DirectEmployers Association

VEVRAA & Section 503: Where Federal Contractors Are Now

For a little over a year, federal contractors have been working feverishly to comply with the OFCCP's revised VEVRAA & Section 503 regulations, but some contractors still find themselves in a challenging position. This session is designed to be an open exchange between the presenters and attendees to discuss where companies presently are in regard to the new regulations, as well as to share their challenges and what can be done to overcome those obstacles. Attendees will also have the opportunity to hear success stories from their counterparts and guidance on how they can develop a better partnership between their organization and the state workforce agencies.

General
10:30 am – 11:30 am
Session G4

presenterHeather Hoffman
DirectEmployers Association
presenterDrew Palmer
DirectEmployers Association

Progressive Advertising & Recruitment Marketing: Merging the Strategies to Create a Stand-Out Brand

Traditional advertising tactics can be a good baseline for attracting talent to your organization, but progressive advertising and a bold recruitment brand can set an organization apart from the crowd and create a memorable brand and enhanced job seeker experience. This session is designed to give HR professionals a better understanding of recruitment marketing and the positive impact it can play, while showing attendees examples of how other employers have taken action to promote, advertise and strengthen their online persona to attract and retain talent.

General
11:30 am – 12:00 pm
Session G5

presenterA.J. Selvey
DirectEmployers Association

PRM Update

With excitement, DirectEmployers announced its newest OFCCP compliance outreach tracking tool, the Partner Relationship Manager (PRM), at the 2014 Annual Meeting & Conference. Since this time the PRM has undergone many updates to help Members more efficiently track their partnerships and ongoing communications. This session will give you a brief refresh of what the PRM is, showcase what development has been done to update it and what future developments are in store for this valuable compliance tool.

Recruitment
1:20 pm – 2:20 pm
Workshop 1A

presenterSeth Flater
DirectEmployers Association

y = mx + b, Fundamental Statistics in Recruitment Marketing

Trying to rush to attain the right metrics and analytical data can make you miss the mark when it comes to understanding cost per hire. Often times cost per hire is judged in terms of individual vendors, rather than being viewed holistically while analyzing the entire talent acquisition structures. This session is designed to help attendees think differently about the metrics they are capturing and think bigger about the factors that effect conversions. Metrics like conversion rates, cost per hire, organic traffic, etc. will also be covered to give attendees a better understanding of how to analyze their data and how it impacts their recruitment strategy.

Bridging the Gap
1:20 pm – 2:20 pm
Workshop 1B

presenterDouglas Brown
Douglas B. Brown & Associates, LLC

Accurately Tracking Applicant Disposition Codes

For federal contractors, using applicant disposition codes are a must to properly classify why candidates didn't work out. While this process can be tricky and tedious at times, it's important to accurately track these codes to ensure that you can provide proper explanation during audits. Attendees who join this session will be able to better understand the need for accurate tracking of applicant disposition codes; the problems associated with insufficient and inaccurate codes and the options available for more accurate tracking. During this session, attendees will also learn how to use their ATS to help in auditing recruiting practices.

Compliance
1:20 pm – 2:20 pm
Workshop 1C

presenterJoyce Morgan
Morgan Consulting Services, LLC

What Is Considered Steering? How Can You Avoid Accusations by the OFCCP?

Amongst the myriad of regulatory changes, the OFCCP has also introduced a new term called “steering”—meaning purposefully steering or guiding applicants and/or employees into employment directions that pay less and/or have less opportunity for advancement. But is this really a new term? This term or concept was formerly called “placement discrimination” and while some success was had by OFCCP, not many understood how to evaluate placement patterns, based on race/ethnicity or sex, and then prove their case accordingly. However, the new term is designed to improve the OFCCP's settlement history in pay cases. Join this session to learn more about "steering" and how you can avoid these costly accusations from the OFCCP.

Compliance
1:20 pm – 2:20 pm
Workshop 1D

presenterFred Howell
Ingalls Shipbuilding
presenterAggie Cooke
City of Hope
presenterKim Costello
City of Hope
presenterAnn Miller
City of Hope

MEMBER AWARDS SHOWCASE:

Transforming Your Workforce through Outreach — Effective Diversity and Section 503/VEVRAA Tactics

Federal contractor or not, employers understand having a diverse and inclusive workforce is imperative. But where does a company begin? What if budget is an issue? Members City of Hope and Ingalls Shipbuilding overcame these and other common hurdles to create award-winning diversity and Section 503/VEVRAA programs. Join this session to listen to these two Members reflect on their journey and receive guidance for enhancing diversity and Section 503/VEVRAA efforts.

Bridging the Gap
2:30 pm – 3:30 pm
Workshop 2A

presenterEric Eversole
U.S. Chamber of Commerce, Hiring Our Heroes

Using Digital Technology to Transform Military Hiring Programs

As more military service members and veterans transition into the civilian workforce, it's important to have a strong military hiring program in place, as well as advance technology that can help you streamline the hiring process. Through this session attendees will learn how to create a military program, incorporate digital interviewing into the process and better understand how to leverage partnerships to enhance and supplement their hiring efforts.

Compliance
2:30 pm – 3:30 pm
Workshop 2B

presenterEric Ellet
Bosma Enterprises

Section 503: Open Your Eyes to Talent Around You

Regulatory changes to Section 503 of the Rehabilitation Act of 1973 helped to open employers eyes to the large talent pool that exists within the disability community. Take this journey with Bosma's Eric Ellet as he works to expand employers' vision of a diverse talent pool; discuss the daily problem solving skills used by individuals with disabilities who are blind or visually impaired; and examine the fears managers have when hiring individuals with disabilities. Eric will also discuss exploring reasonable accommodations in the workplace so you can readily incorporate this valuable talent into your workforce.

Bridging the Gap
2:30 pm – 3:30 pm
Workshop 2C

presenterEric Airola
J.B. Hunt Transportation
presenterCherri Pinkerton
J.B. Hunt Transportation
presenterJen Bernhardt
DirectEmployers Association

PRM Case Study: Using Technology to Track Partnerships & Outreach

At DEAM14, DirectEmployers unveiled its new compliance outreach tool, the Partner Relationship Manager (PRM). Since its launch, there have been many updates and Member company J.B. Hunt has been right there testing and utilizing the platform since its launch. During this session, you will learn about J.B. Hunt's challenges with tracking and managing outreach for VEVRAA and Section 503 and how they used PRM to combat these challenges—including their experience with rollout, training and best practices for using the Association's newest tool. They will also share their results and real-life application with their Hiring Our Heroes and state workforce agency partnerships.

Compliance
2:30 pm – 3:30 pm
Workshop 2D

presenterCandee Chambers
DirectEmployers Association
presenterTom Eckhart
DirectEmployers Association

Feedback Forum for OFCCP Compliance

As an Association, we are always working to enhance our products to meet the growing needs of our Members. Join representatives from DirectEmployers during this session to discuss and share your feedback regarding our comprehensive OFCCP compliance solution. Take this time to share with us ways we could improve our suite of compliance services, further develop partnerships that would help you meet your OFCCP compliance obligations, or suggestions on how to improve our educational opportunities.

Recruitment
4:00 pm – 5:00 pm
Workshop 3A

presenterRob Dromgoole
Pacific Northwest National Laboratory

Putting an Old School Spin on Today's Recruitment Practices

As recruiters, it can often be challenging thinking of new ways to "sell" your company to potential candidates because after all, recruiting and selling are often one in the same. During this session, attendees will be provided with some common recruitment tactics and methods to overcome frequently used objections from prospects, as well as ways to modernize your recruitment practices using a tried-and-true old school recruitment approach.

Bridging the Gap
4:00 pm – 5:00 pm
Workshop 3B
presenterMike Bazinet
Grifols

Hiring Managers & the Military Employee

Before hiring veterans, transitioning service members and military spouses, your organization needs to become more familiar with their world—the structure, the discipline, the training—and how that world fits into your needs. The military has its own culture and understanding the basics can help you recruit the best and the brightest candidates. Join this session to learn more about military culture and the military employee, as well as how to build an organization that is truly recognized as a military-friendly company. This session will also cover how you can partner with your military employees to develop a veteran hiring program that is best in class.

Compliance
4:00 pm – 5:00 pm
Workshop 3C

presenterJohn C. Fox
Fox, Wang & Morgan P.C.

How to Respond to OFCCP's New Scheduling Letter and What To Do About OFCCP Compensation Analyses

As the OFCCP's regulatory landscape continues to evolve, this session seeks to educate federal contractors on the OFCCP's current—and new since October 15, 2014—audit Scheduling Letter, including:

  • What systems of reporting contractors will need if the OFCCP selects them for one of their approximately 4,000 compliance reviews per year
  • How to interpret the numerous new document and data demands the OFCCP is now making in this vastly expanded document collection, which they now use to launch all OFCCP audits

Employment law expert, John C. Fox, will also discuss how to get compensation data systems ready for a possible OFCCP audit of an organization's compensation practices and will take you through the analyses of contractor compensation data the OFCCP will undertake. This session is designed to provide easily digestible information for new compliance professionals through OFCCP audit veterans alike.

Recruitment
4:00 pm – 5:00 pm
Workshop 3D

presenterThad Satterfield
Phillips 66
presenterJonathan Liepe
Colorado Springs Utilities

MEMBER AWARDS SHOWCASE:

Essentials for Developing Effective Career Sites and Candidate Engagement Efforts

After splitting from its parent company, Phillips 66 needed to build a university branding campaign to differentiate themselves on campus to recruit top talent. Meanwhile, Colorado Springs Utilities (CSU) uncovered a demand from within to yield more qualified candidates. While both companies faced unique and timely challenges, their methodical approaches were successful and led to a 2014 DirectEmployers Member Award. Attend this session to learn more about the strategy and success metrics used by the Candidate Engagement and Career Website Member Award recipients.


Friday • May 15, 2015

Recruitment
8:00 am – 9:00 am
Workshop 4A

presenterBill Fowles
ABB

Making Your Own Branding Video

Developing and showcasing your employer brand can help your organization attract, recruit and retain your talent, but how do you concisely convey your brand, culture and initiatives in job seeker messaging? Enter the employer branding video. Join this session to learn why you should make a branding video and how to measure your success and ROI. This session will also cover what resources—both internally and externally—are needed to produce your own in-house video, what your budget should include and tips for shooting the video.

Bridging the Gap
8:00 am – 9:00 am
Workshop 4B

presenterLaura Wilhelm
Think Beyond the Label

Using Best Practices in Disability Recruiting to Comply with New Federal Regulation Changes

Move beyond just checking the box and take time to fully develop your disability hiring program and incorporate best practices into your recruitment strategy. This session is designed to help employers differentiate disability recruiting from other types of diversity recruiting and provide concrete strategies that work to engage, recruit and hire individuals with disabilities. Attendees will also have the unique opportunity to gain insight and guidance from the presenter on disability outreach and employment strategies.

Recruitment
8:00 am – 9:00 am
Workshop 4C

presenterRex Bolinger
Project Lead The Way
presenterDavid Dimmett
Project Lead The Way

Recruiting a 21st Century Highly-Skilled STEM Workforce

Today's students are more advanced and connected to technology than ever before. Through specialized programs and initiatives, they have the ability to expand their knowledge in the fields of science, technology, engineering and mathematics (STEM) and better connect with a broad range of employers. Join this session to understand the current education realities and the skills students need to succeed in the changing global economy, while also taking a deep dive into the current STEM and workforce realities. Attendees will have the opportunity to see effective K-career STEM education models and how exposing students to careers that are in high-demand can be beneficial to all employers.

Recruitment
8:00 am – 9:00 am
Workshop 4D

presenterHeather Hoffman
DirectEmployers Association

Feedback Forum for Recruitment Marketing Solution

As an Association, we are always working to enhance our products to meet the growing needs of our Members. Join representatives from DirectEmployers during this session to discuss and share your feedback regarding our recruitment marketing solution. Take this opportunity to share your challenges, suggestions and ways we could improve this platform to ease the stress of your daily struggles.

Bridging the Gap
9:15 am – 10:15 am
Workshop 5A

presenterHoward Green
National Organization on Disability
presenterJason Capili
PricewaterhouseCoopers
presenterManny Contomanolis
Rochester Institute of Technology (RIT)
presenterAlicia Wallace
Anthem, Inc.

Successfully Recruiting Graduates with Disabilities for Professional Positions

As employers seek to diversify their workforce they are often challenged to identify resources that will aid them in recruiting graduates with disabilities for professional level positions. Join this session to explore the challenges in recruiting candidates with disabilities for professional positions, and identify steps for improving connections between students with disabilities and prospective employers. This session will also examine a case study for successes, challenges, and pitfalls; and recommend strategies for developing a pipeline of graduates with disabilities for professional level positions.

Recruitment
9:15 am – 10:15 am
Workshop 5B

presenterChristine Rowe
Learning Tree International

Putting the Human Touch Back in Recruitment

Recruitment practices have changed drastically in the past 10-20 years, but one thing remains the same—a company's employees represent the heart of the organization and are still key to its success. However as recruitment has evolved and processes have been streamlined, a once present human touch has been reduced and job seekers now find communication lacking. Join this presentation to learn how to put a human touch back into recruiting by making the entire process more communicative—including tips for how to create a “Recruitment Code of Ethics and Vision” that reflects your communication objective.

Compliance
9:15 am – 10:15 am
Workshop 5C

presenterDinah Cohen
Dinah F. Cohen Consulting, LLC
presenterKatherine McCary
C5 Consulting, LLC

Making Inclusion Real: Resources, Etiquette, Accommodations and Language

Attitudinal bias is one of the most recognized barriers to disability inclusion. Understanding and mastering respectful communication is an important and on going process across all lines of business. But as an organization escalates its journey toward full inclusion, it's important to take a holistic view to make it real for your entire workforce. In this interactive session, attendees will learn how to build successful inclusion practices from language to Assistive Technology and gain solutions for effective accommodations, including resources and best practices.

Recruitment
9:15 am – 10:15 am
Workshop 5D

presenterBill Fowles
ABB
presenterJonathan Liepe
Colorado Springs Utilities

MEMBER AWARDS SHOWCASE:

Making the Extra Effort in Recruitment Marketing and Employer Branding

In the last few years, ABB has dramatically expanded its US operations with the acquisition of several companies, but struggled to gain awareness with the desired talent pools in the engineering, energy and power automation sectors. With careful attention to detail to key metrics, ABB developed a comprehensive solution to expand their reach while making recruiters more efficient. Colorado Springs Utilities (CSU) also needed to increase awareness with a prospective talent pool—potential applicants with disabilities. This required highlighting the accommodations made for employees, the process for requesting accommodations and improving education for hiring managers. In both cases, these Members not only achieved their goals, but were recipients in the DirectEmployers Member Awards Competition. Attendees will hear first-hand from the individuals behind these initiatives and gain insight for developing employer branding and recruitment marketing initiatives.

Bridging the Gap
10:45 am – 11:45 am
Workshop 6A

presenterJosh Christianson
Ethos Consulting
presenterJoiwind Ronen
Ethos Consulting

Capturing Today's Talent: The Importance of Accessibility in Online Job Seeking

The internet serves as the gateway to employment in today's marketplace. Furthermore, recent research shows that platform accessibility is of the utmost importance when it comes to furthering the employment of individuals with disabilities. Join this session to learn why it is important to have a universally accessible online platform. The session will focus on the Job Seeking, Application, and Pre-employment Testing processes, and will shed a greater understanding of the information and communication technology needs of job seekers with disabilities. During this presentation, attendees will also learn what your organization and your vendors can do to ensure you reach the most qualified pool of applicants.

Compliance
10:45 am – 11:45 am
Workshop 6B

presenterLisa Kaiser
The Kaiser Law Group, PLLC

Confessions of an OFCCP Auditor

A deep understanding of the OFCCP's compliance regulations can help you manage and navigate an audit successfully, but having actual advice from a former OFCCP auditor can help you improve your compliance program overall. Join this session to learn best practices for applicant tracking, how to properly use dispositions to minimize statistical impact results and easy tools to evaluate the state of your data. During this session, attendees will also learn tips and tricks to examine their data more efficiently.

Recruitment
10:45 am – 11:45 am
Workshop 6C

presenterDavid Ige
Providence Health & Services
presenterJulie Leith-Ross
Providence Health & Services

Optimizing Your Career Site Strategy for SEO, Candidate Experience & Source Tracking

A career site is arguably the most powerful resource available to support an organization's recruitment marketing strategy. Managing a career site efficiently and providing a great candidate experience will add value to organizational operations in a number of different ways. Join this session to better understand how a career site built with linked microsites can boost SEO results, enhance the candidate experience, and set the foundation to appeal to mobile-first job seekers. Attendees will also be provided with tips on how to measure results and return-on-investment with automated source tracking.

Bridging the Gap
10:45 am – 11:45 am
Workshop 6D

presenterTom Eckhart
DirectEmployers Association
presenterNancy Holland
DirectEmployers Association

Feedback Forum for DEAM and Membership

As an Association, we are always working to enhance our products to meet the growing needs of our Members. Join representatives from DirectEmployers during this session to discuss and share your feedback regarding our Membership and events like DEAM. Take this opportunity to share ways we could improve our offerings in areas such as the Member-only community Pipeline, committee involvement, networking activities and additional technology that could help achieve your compliance and recruitment goals.

General
1:00 pm – 2:00 pm
Session G6

presenterCandee Chambers (moderator)
DirectEmployers Association
presenterEric Airola
J.B. Hunt Transportation
presenterMike Bazinet
Grifols
presenterCarol Salter
Easter Seals
presenterAlicia Wallace
Anthem, Inc.
presenterTyKiah Wright
WrightChoice, Inc.

Bridging the Gap Between Recruitment and Compliance

So many times OFCCP compliance and recruitment professionals work in siloed environments, unaware of the challenges each party is currently facing. As the regulatory environment continues to evolve, it directly impacts an organization's compliance requirements and recruitment strategy and makes it imperative for these two parties to collaborate and tackle these changes together. Join this session to see how DirectEmployers has positioned itself to help bridge the gap between these two groups of professionals through a combination of staff and Member expertise, best practices and unparalleled technology and tools that help tie everything together for success on all fronts.

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